Sony has just officially announced the new Sony FE 24-70mm F2.8 GM II lens. It is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.
This new lens costs $2,298, first available for pre-order at B&H/ Adorama. Read More »
Sony has just officially announced the new Sony FE PZ 16-35mm F4 G lens. It delivers outstanding performance and control in the world’s lightest full-frame wide-angle power-zoom lens with a constant F4 aperture. It has refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators, incredible resolution, beautiful bokeh, and fast and precise AF.
This new lens costs $1,198, first available for pre-order at B&H/ Adorama. Read More »
Samyang has just officially announced the new Samyang AF 135mm F1.8 FE lens. It is a medium-length telephoto prime lens designed for full-frame Sony E-mount mirrorless cameras for portraiture, landscapes and astrophotography.
This new lens costs $999, first available for pre-order at B&H.
Sony has just officially announced three new G lenses: Sony FE 24mm F2.8 G, Sony FE 40mm F2.5 G and Sony FE 50mm F2.5 G lens. They are compact, full-frame prime lenses for Sony E-mounts. All the lenses cost $598, first available for pre-Order at B&H/ Adorama. Read More »
Sony has just officially announced the new Sony FE 12-24mm F2.8 GM lens. It is part of the company’s high-end ‘G Master’ series for full-frame mirrorless camras, featuring dust and moisture-sealed , close to two pounds (847g / 1.9lb to be precise), three XA Extreme Aspheric elements (including the largest that Sony’s ever made), two Super ED and three ED elements, as well as one aspherical lens element, Nano AR Coating II along with a fluorine coating. This new lens costs $2,998, first available for pre-order at B&H/ Adorama. Read More »
According to the latest rumors from Lens-Rumors, due ot the new coronavirus, the announcement of the long rumored Sony FE 12-24mm F2.8 GM lens is delayed! We are very surprised to be told this new lens will cost around $4,000!
It is confirmed that Sony will have a product announcement on April 20th, ahead of NAB 2020, which was already cancelled due to the Coronavirus. Maybe we will see the long rumored Sony Alpha a7S III. Read More »
Sony Alpha a7S III is coming! According to the latest rumors from CameraRumors, Sony a7S III and Sony a7 IV are planed to be released this year. Read More »
Sony has just officially announced the new Sony FE 20mm F1.8 G lens. It is a lightweight ultra-wide prime lens for full-frame E-mount bodies, featuring two ‘advanced aspheric’ and three ED elements and uses ‘XD’ linear focus motors, a customizable focus hold button.The minimum focus distance is just 19cm (7.5″), while the max magnification is 0.22x. This new lens costs $898, available for pre-order at B&H/ Adorama. Read More »
Good News!!! Sony has just officially released the new firmware updates for Sony a7R IV, Sony a7R III and Sony a7 III. Read More »
