Sony has just officially announced the new Sony FE 50mm F1.2 GM Lens (G Master). It is an ultra-fast premium full-frame lens, featuring the same size and weight as the Sony/Zeiss 50mm F1.4 and using three special ‘extreme aspherical’ elements and a Nano AR II coating and an 11-blade aperture. The lens can focus as closely as 40cm (15.6″) and has a max magnification of 0.17x. This new lens costs $1,998, first available for pre-order at B&H/ Adorama/ Amazon. Read More »
Canon EOS R1 Leaked Specifications: 85MP, Global Shutter and Quad-Pixel AF!
Canon EOS R1 is coming Soon! According to the CanonWatch, this new flag-ship camera will have 85MP, Global Shutter and Quad-Pixel AF! The price may be up to $8,500! Read More »
Sony FE 50mm F1.2 GM Lens Coming on March 16 and Olympus OM-D 8-25mm F4 Lens on March 17

the current Sony FE 35mm F1.4 GM lens
According to the latest rumors from MirrorlessRumors, two new mirrorless lenses will be announced soon. One is Sony FE 50mm F1.2 GM lens (SEL50F12GM) to be officially announced on March 16 and Olympus OM-D 8-25mm F4 Lens on March 17. Read More »
Images of Sigma 28-70mm F2.8 DG DN Contemporary Leaked, to be Announced on February 24, 2021
This is the first image of the upcoming Sigma 28-70mm F2.8 DG DN Contemporary lens, leaked at the Nokishita-C. This new lens is expected to be officially announced on February 24, 2021 for around $900 to compete against the current Tamron 28-75mm F2.8 Di III RXD lens . Read More »
Sony FE 35mm F1.4 GM GM lens Announced, Priced $1,398, Available for Pre-Order
Sony has just officially announced the new Sony FE 35mm F1.4 GM lens. It is a fast standard prime lens, featuring 14 elements in 10 groups, including aspherical and ‘XA’ glass, along with Sony’s ‘Nano AR Coating II’ to reduce ghosting and flare, an aperture ring which can be ‘clicked’ or ‘de-clicked’, depending on your use case.The minimum focus distance is 27cm (10.6″) and the max magnification is 0.23x. The lens is compact with just 524 grams (1.2 lbs). Sony says that the lens is sealed against dust and moisture, and the front element has a fluorine coating to repel water and dust. This new lens costs $1,398, first available for Pre-Order at B&H/ Adorama. Read More »
TTArtisan 50mm F1.2 APS-C Lens Officially Announced, Available for Pre-Order
Chinese optics manufacturer TTArtisans has just officially announced TTArtisan 50mm F1.2 APS-C Lens for Canon M, Fujifilm X, Micro Four Thirds and Sony E mounts. The lens measures 60mm (2.36”) long, 62mm (2.44”) in diameter and weighs 336g (11.85oz), using a ten-blade aperture diaphragm, a 50cm (1.64FT) minimum focusing distance and a 52mm front filter thread. This new lens costs $98, first available for pre-order at B&H. Read More »
Images of Leica SL2-S Leaked, to Cost $4,895, $1,100 Cheaper than Leica SL2
This is the image of the new Leica SL2-S, first leaked at Nokishita-C. This new camera is rumored to cost $4,895, $1,100 cheaper than Leica SL2 (B&H/ Adorama). Read More »
Sigma 24mm F3.5, 35mm F2 and 65mm F2 DG DN Contemporary Lens Announced, Available for Pre-Order
Sigma has just released three new lenses: Sigma 24mm F3.5 DG DN Contemporary, Sigma 35mm F2 DG DN Contemporary and Sigma 65mm F2 DG DN Contemporary lens for Sony E and Leica L mounts. All the lenses are now available for pre-order at B&H. Read More »
Images of Sigma 24mm F3.5, 35mm F2.0 and 65mm F2.0 DG DN Lenses Leaked
Good News!!! Three new Sigma lenses are coming! They are Sigma 24mm F3.5 DG DN lens, Sigma 35mm F2 DG DN lens and Sigma 65mm F2 DG DN lens. Here are the first images, leaked at Nokishita-C. All the lenses are scheduled to be announced on December 1, 2020.
2020 Black Friday & Cyber Monday Shopping is coming! Read More »
Sigma 105mm F2.8 Art DG DN Macro Lens In Stock & Shipping
Good News!!! The newly announced Sigma 105mm f/2.8 DG DN Macro Art Lens for Sony E is now in stock and shipping for the first time. It costs $799 at FocusCamera/ B&H/ Adorama. It features a new optical formula comprising 17 elements in 12 groups, including one SLD (Special Low Dispersion) element. Read More »